I got my degree, the first in my family, and worked my way down to London where I began a corporate career eventually working my way up to board level in corporate communications for Exel PLC. At the time, there weren’t many women in the upper levels of management, and I realised how challenging it was to learn to adapt to an environment without guidance from people who had already done it before. I also worked with leading firms in UK, EMEA and global roles for the UK, AstraZeneca, Abbott Nutrition, DHL and Freud Communications on government affairs, medial relations, crisis & issues, advocacy management, internal engagement & employee communications, large-scale change programmes, and product launches – leading teams around the world.


In my late 20s, I heard of coaching, and even though I was not sure what it really meant decided to find a coach who could help me. Things didn’t feel right, I had hit a brick wall but had no idea why, or what was wrong with my usually sunny disposition. I had tried a few people, but it was one lady who stuck out in my mind – I was blown away at the mindset shifts she helped me achieve. The breakthroughs were evident in all areas of my life. That was the start of my ‘deeper self-discovery’, a journey that continues to this day, exploring different options for my life and living on my own terms. It was my first experience of the power coaching has to transform lives and bring out the best in people.


Not long after, at the height of the global credit crunch I transitioned to working as a freelance professional as I wanted to take control of my life and time – to travel, earn a good income and have head space for myself to think about my next career step. Sure, I was successful ‘on paper’, but something was still missing… 


The Photocopier Moment – The Missing Element

Simply put, I felt I wasn’t being my authentic self. One day, standing at the photocopier I thought, ‘I need to go further’ – it was like a thunderclap!


At that point, I remembered the coaching I had received in earlier in my 20s, and reflected on what a wonderful and transformative experience it had been. It completely shifted my thinking and outlook. It left me feeling in the flow, full of purpose, clear about my goals and itching to act on them. I had gained a confidence that I never experienced before! Ever since then I had felt like a new and improved me – on point, and on purpose!


That’s when I realised that that was what was missing. Being in the flow, living life on my terms, true to my goals and to who I am.


Working With Me

I am a seasoned personal, life, business and career coach. Born with an entrepreneurial spirit and an insatiable drive to help others find their happiness, I founded my coaching business after a successful career in PR to help people find purpose, meaning and direction in their lives and careers. 



NLP practitioner, two diplomas from the Coaching Academy — Personal Performance Coaching Diploma, and a Corporate and Executive Diploma (both Merit).


Additional CPD certificates from the Coaching Academy in the following areas:


Behavioural Coaching (ACT), Confidence Coaching, Financial Coaching, Holistic Coaching, Mindfulness, Personal Branding, Impact & Image Coaching, Neuroscience, Reinvention Coaching, Resilience coaching, Transactional Analysis, I also have a Diploma in Positive Psychology.


The Coaching Academy has several external, professional and academic endorsements and accreditations and is Europe’s largest coach training organization. The accreditations currently are:


 SFEDI Awards Approved Centre
 Association for Neuro Linguistic Programming (ANLP)
 ICF – International Coach Federation
 The Institute of Leadership and Management (ILM)
 Approved supplier for Enhanced Learning Credits Administration Services (ELCAS)
 CPD Standards Office


The Coaching Academy is also the first training provider to receive the prestigious Provider of Training Excellence award from the Professional Development Consortium.


I am also qualifying, and completing my practical portfolio for EFT (Emotional Freedom Technique). This is a counselling intervention to reduce pain, stress, anxiety and negative emotions. It draws on various theories of alternative medicine including acupuncture, neuro-linguistic programming, energy medicine, and Thought Field Therapy (TFT). This technique, known as ‘tapping’ is very effective, more information can be found here.





Sarah is located in Hemal Hempstead, Hertfordshire, coaches through the UK and has international clients.



I recently started working with Sarah to help me focus on a new path and rebuild my confidence after a period of tough personal challenges. Fifteen minutes into the first session I knew I was in good hand! Sarah is reassuring, she comprehends the blocks and challenges quickly and began with some basic tools to help me start managing the first next steps. I am still a work in progress but already I am starting to formulate a clearer picture of what I want to achieve and how to get there. Working with Sarah makes me feel confident that I am going to get to where I want to be.


Through working with Sarah I have been able to establish my main goal and break this down into smaller manageable mini-goals. This has motivated me to achieve these smaller goals in order to reach one step closer to success. Sarah has helped me identify and face the barriers I was unconsciously putting up stopping me moving on with my goal. She has a friendly and encouraging approach and is really supportive. She challenges me when I most need it and her questioning technique has made me see things from a different perspective. I am always motivated to complete my actions after a coaching session with Sarah; I would recommend her to anyone who has a goal they want to achieve.

Are you ready to write the next chapter of your career?

Do you have dreams of where you’d like to take your career? Do you have a challenge at work or at home and need some guidance on how to move forwards?


I am offering a free coaching session to help talk through your situation and provide you with the support that you need.